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    • Stratalys Research provides proprietary qualitative and quantitative research platforms for communications strategy development. We work with public relations firms, research companies, advertisers, non-profits, and corporations to optimize their media campaigns.
    Q2TM is a combined qualitative/quantitative platform that brings together 30+ participants to provide real-time feedback during a ninety-minute session. In bridging the gap between qualitative insights and quantitative hypothesis testing, this keyboard-based research approach excels in media development and message testing.
    • Fast
      Need answers yesterday? We can design, program, moderate, and deliver a full report in as little as seventy-two hours.
    • Reliable and Unbiased
      Q2's session size is a 3x improvement over traditional focus groups. And design features such as question and media randomization ensure methodologically rigorous results.
    • Highly Efficient Feedback
      Q2's keyboard-based approach enables a full ninety-minutes of direct feedback from every participant - a 7x improvement over the average per-person speaking time in a traditional in-person focus group.
    • Strategic Question Types
      Some online focus group approaches are simply group IM chats. Q2 offers a full complement of data types including qualitative/quantitative, public/private, and group/one-on-one.
    • Global & Multilingual
      National ad campaign? Forget about multiple focus groups in different cities. Launch a Q2 study in a single evening with 30 participants recruited from a representative national panel. Global communications challenge? Q2 makes international research seamless with automatic real-time translation.
    • Real-time Results
      Clients view feedback through an intuitive control panel that leverages powerful analytic tools allowing clients to filter quant results by subgroup, sort verbatim responses by key variables, compare question results in a single glance, and distill group chat themes with a single click.
    • Static Media Evaluation
      CopyEditorTM improves your communications campaign with word-by-word highlighting evaluation of any static message media including print ads, web ads, and messaging.
    • Video Media Evaluation
      AdvertestTM dial ratings generate refined feedback for TV, radio, and online video spots.
    Testimonials

    "Having overseen hundreds of focus groups during my career, I can say that Stratalys' Q2 platform is truly an innovation in qualitative research. It easily outpaces traditional methods in terms of speed, convenience, and most importantly, the sheer quality of the insights gained from participants.

    Further, the back-end analytics have clearly been designed by someone who understands how researchers analyze data. Its flexibility is simply unmatched by other products. Five minutes after the end of a Q2 session, we have a complete session report including a transcript of participants' comments that can easily be organized by important subgroups. This means we can immediately do a full analysis of the findings and offer informed, timely recommendations to our clients.

    Simply put, Q2 is like a focus group on steroids. We will be enthusiastically recommending it to our clients from now on."

    Amy Phee
    Managing Director
    The Glover Park Group

    "Stratalys' Q2 is a remarkable research tool that has changed the way we think about and propose research methodologies. Increasingly, as we move to research methodologies that seek to identify finer, niche audiences, Q2 is a crucial research tool to use to conduct qualitative research when your target audiences are geographically dispersed. Its detailed and flexible reporting features not only allow us to service our clients better, but they add a 'wow' factor that keeps clients talking for days about their experience with it."

    Brent McGoldrick
    CEO
    Deep Root Analytics

    "Stratalys' Q2 online focus group platform brilliantly solves the problems of respondent influence and group bias that plague other in-person and online focus group formats. It allows us to open the discussion to all participants when we want conversational exchange, and just as seamlessly close off discussion when we want candid individual responses to questions. Furthermore, Q2 easily accommodates quantitative questions and allows us to analyze qualitative responses in terms of any number of demographic or attitudinal variables - in real time. This is truly next-generation focus group research, backed up with exceptional methodological rigor and client service from the Stratalys team."

    Jennifer Scott, PhD
    Managing Director
    Ogilvy PR Worldwide

    "When it comes to online research, Stratalys' Q2 platform is the gold standard. Q2 enables researchers to gather rich intelligence very quickly, which leads to smarter and more timely analyses. The data provided by Q2 has helped our clients develop compelling campaigns and strategies."

    Jason Booms
    President & CEO
    Booms Research & Consulting

    "Stratalys Q2 is an effective research tool with several advantages over traditional focus groups. Recruiting participants takes as little as a single day instead of the traditional two weeks required by bricks-and-mortar facilities. We've taken advantage of the platform to accommodate 20-30 participants per group, providing the opportunity to ask quantitative questions. It works really well for testing print or television media. Over time the Stratalys team has worked hard in improving the platform and their ability to meet our specific needs."

    Bill McInturff
    Partner & Co-Founder
    Public Opinion Strategies

    "CopyEditor is an entirely new and entirely superior approach to message testing. The level of detailed feedback that this tool provides is extremely helpful to our clients in refining their communication executions. The fact that it's simple for respondents to use gives us confidence in the underlying data. And the back-end reporting tool that Stratalys has created is flexible and well-suited to produce insights that we might otherwise have missed."

    Steve Lombardo
    Chief Communications & Marketing Officer
    Koch Industries

    "We've utilized Stratalys' qualitative and quantitative services for many years. The Advertest tool was one of the first online implementations of second-by-second video ratings, and it remains superior in our experience. Advertest is flexible, allowing us to gather this type of detailed feedback either in surveys or Q2 discussion forums. It works on almost any device or operating system. And it has automatic data quality checks that ensure we can trust the results. On top of all that, we get the Stratalys project team who are essential for putting tools like this to effective use."

    Anna Greenberg
    Partner
    Greenberg Quinlan Rosner Research

    "When we are addressing a national, regional or statewide issue, we value the efficiency and effectiveness of working with Stratalys and their Q2 platform. In my 12 years working with them, I have seen this proprietary platform evolve and continue to push the envelope of what is possible. Working at a communications firm, the specialized message testing tools such as CopyEditor highlighting and moment-to-moment video evaluation allow us to dig deeper than standard in-person focus groups. Importantly, Stratalys' team doesn’t just blindly implement what we ask for, but rather they provide a critical eye every step of the way, helping us to spot issues before they become an issue and adding value to our work. Great technology and smart people make Stratalys an asset to our research process."

    Bill Dalbec
    Managing Partner
    APCO Insight
    The Stratalys Survey SystemTM is a continuously evolving online survey platform designed to handle the most complex questionnaire designs imaginable. We build features and capabilities according to our clients needs. Whether it's large-scale multi-language international tracking studies or intricate randomization logic, SSS provides the solution.
    • Powerful & Agile
      Using both opensource and proprietary technologies, our software engineers have built a system that efficiently routes large respondent volumes while remaining nimble to accommodate detailed quota requirements, complex skip patterns, and exotic randomization schemes.
    • Sophisticated Reporting
      Upon fielding completion, we can provide virtually any type of analytics deliverable from crosstabular datatables (in any style/format) to structural equations modeling to customizable reporting portals for our proprietary media testing tools.
    • Static Media Evaluation
      CopyEditorTM improves your communications campaign with word-by-word highlighting evaluation of any static message media including print ads, web ads, and messaging.
    • Video Media Evaluation
      AdvertestTM moment-to-moment dial ratings generate refined feedback for TV, radio, and online video spots.
    Testimonials

    "Stratalys has been a trusted partner of our firm's for over a decade. We are excited about the research innovations that they have consistently brought to the market over the years. If Stratalys doesn't have it, then they build it. The Stratalys Survey System allows us to implement any questionnaire setup imaginable, and the system's report generation capabilities are also excellent. But besides the technology, we like Stratalys because of their staff who look critically and constructively at every part of the survey research process."

    Jason Boxt
    Managing Director, Research Division
    The Glover Park Group

    "CopyEditor is an entirely new and entirely superior approach to message testing. The level of detailed feedback that this tool provides is extremely helpful to our clients in refining their communication executions. The fact that it's simple for respondents to use gives us confidence in the underlying data. And the back-end reporting tool that Stratalys has created is flexible and well-suited to produce insights that we might otherwise have missed."

    Steve Lombardo
    Chief Communications & Marketing Officer
    Koch Industries

    "We've utilized Stratalys' qualitative and quantitative services for many years. The Advertest tool was one of the first online implementations of second-by-second video ratings, and it remains superior in our experience. Advertest is flexible, allowing us to gather this type of detailed feedback either in surveys or Q2 discussion forums. It works on almost any device or operating system. And it has automatic data quality checks that ensure we can trust the results. On top of all that, we get the Stratalys project team who are essential for putting tools like this to effective use."

    Anna Greenberg
    Partner
    Greenberg Quinlan Rosner Research
    LiveReadTM is a unique quantitative feedback platform that enables second-by-second evaluation of any live video event by a large-sample target audience. LiveRead events might include political debates, shareholder meeting webcasts, press conferences, live speeches, or any other event broadcast on TV or digitally streamed via the web.
    • High Quality Quantitative Samples
      Session sizes of up to 1,000 participants provide reliable and valid results with demographic quota balancing during recruitment to ensure solidly representative participant samples.
    • Real-Time Results Dashboard
      The professional, intuitive, easy-to-interpret interface allows you to view moment-to-moment rating line graphs in real-time, rank relevant demographic subgroups by their overall ratings averages, and check the demographic composition of session participants.
    • Subgroup Tracking
      Real-time moment-to-moment graphs are displayed not only for the group as a whole, but also for a customizable set of demographic subgroups. How do Democrats, Independents, and Republicans react differently to different parts of a live event? LiveRead provides the story in a single glance.
    • Descriptive Tagging
      There's no need to wade through an hour of video looking for a particular exchange or topic discussion because descriptive tags are continuously appended to the video display during the live event.
    Testimonials

    "LiveRead is a breakthrough in the evaluation of live media events. We've used the platform to help our television network clients gather feedback on telecasts and assess viewer reactions to key programming elements. Most importantly, LiveRead has demonstrated a clear return on investment. The real-time ad recall data has proved essential in showing advertisers the impact of their advertising dollars. The uses for LiveRead have barely been scratched, and we're excited to see where it goes in the TV and web space."

    Rob Autry
    Founder
    Meeting Street Research