.: STRATALYS :. Research & Consulting

What is it?
Advertest™ is a comprehensive TV and radio advertising evaluation platform. It provides strategic intelligence on crucial ad performance criteria including message impact, recall, and vote/purchase likelihood. Advertest is a highly cost-effective solution enabling you to optimally communicate with your target audiences.

How does it work?
Respondents are invited to Stratalys web servers. Streaming video or audio is viewed through any recent browser version with no plug-in media player required, thereby minimizing user complications and maximizing reach throughout the Internet population. Video transmission is accelerated through an extensive network of servers strategically located throughout the Internet. This enables Advertest to bypass Web traffic and ensure fast, high-quality ad streaming. Respondents answer a battery of pre/post evaluative questions, with the results compared to Stratalys' benchmark database.

Why is it superior?

Extremely cost-effective relative to return on investment. 75% lower per-respondent cost compared to a typical forced exposure focus group study.
Larger and more representative sample sizes relative to conventional qualitative ad evaluation.
Rigorous quantitative analysis and segmentation.
Moment-to-moment ratings. Second-by-second respondent reactions allow you to assess the strongest and weakest parts of your ad execution and make revisions based on this detailed feedback.
Benchmark data for ad performance comparison.
True experimental research designs. Focus group data are inherently problematic due to the contamination effects of respondents viewing multiple ads sequentially. Advertest's performance results are unbiased due to randomization.
Sophisticated rapid delivery server network combined with maximal ease-of-use for respondent.
Multi-tiered reporting deliverables. We provide action-oriented reports for immediate insights as well as data tables for in-depth analyses.

Advertest Demos