Driver Modeling
 Stratalys' driver modeling is grounded in an advanced structural equations
modeling approach. This approach...
- Represents a comprehensive understanding of the public opinion environment surrounding
your key objective. Each aspect can be identified, quantified
and modeled, thus providing an invaluable "big picture" perspective on any
complex phenomenon.
- Simultaneously investigates multiple factors impacting outcomes, thereby
determining action priorities. This is superior to common univariate or
bivariate techniques (e.g., crosstabulation).
- Provides greater accuracy and precision through multiple measures of key
concepts. This is superior to common multivariate techniques such as linear
regression.
- Leverages quantitative data by examining underlying relationships between
attitudes and behaviors. Findings are less biased than self-reported
"explanation" measures.
- Avoids common multicollinearity problems inherent in attitudinal data that
make simple regression infeasible. The result is clear, actionable
recommendations.
- Generates stable, consistent, and predictive results.
- Drives resource allocation decisions. You work on what's most important
regardless of whether it seems to be the most broken.
Consider a scenario... A non-profit organization conducts a survey of
members and non-members in order to understand the best way to increase
retention and membership. Respondents evaluate the organization on five
different performance criteria. Organization officers receive the survey
results and see that members perceive the organization to be underperforming
on two of the criteria. Believing that this simple analysis points to the
proper course of action, they shift significant resources toward improving
in those areas. Unfortunately, even if these improvements are realized, the
strategy may do nothing to impact retention or membership. The key is not to
find what is most broke and fix it, but rather to determine where
improvement will directly contribute to bottom-line objectives. Driver
modeling is designed to make this determination. Whether the objective is
membership retention, a shift in public opinion on an issue, or virtually
any other performance outcome - you need precise and accurate tools to make
the most efficient use of limited resources.
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