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  • Stratalys Research provides proprietary qualitative and quantitative research platforms for communications strategy development. We work with public relations firms, research companies, advertisers, non-profits, and corporations to optimize their media campaigns.
    Q2TM is a combined qualitative/quantitative platform that brings together 30+ participants to provide real-time feedback during a ninety-minute session. In bridging the gap between qualitative insights and quantitative hypothesis testing, this keyboard-based research approach excels in media development and message testing.
    • Fast
      Need answers yesterday? We can design, program, moderate, and deliver a full report in as little as seventy-two hours.
    • Reliable and Unbiased
      Q2's session size is a 3x improvement over traditional focus groups. And design features such as question and media randomization ensure methodologically rigorous results.
    • Highly Efficient Feedback
      Q2's keyboard-based approach enables a full ninety-minutes of direct feedback from every participant - a 7x improvement over the average per-person speaking time in a traditional in-person focus group.
    • Strategic Question Types
      Some online focus group approaches are simply group IM chats. Q2 offers a full complement of data types including qualitative/quantitative, public/private, and group/one-on-one.
    • Global & Multilingual
      National ad campaign? Forget about multiple focus groups in different cities. Launch a Q2 study in a single evening with 30 participants recruited from a representative national panel. Global communications challenge? Q2 makes international research seamless with automatic real-time translation.
    • Real-time Results
      Clients view feedback through an intuitive control panel that leverages powerful analytic tools allowing clients to filter quant results by subgroup, sort verbatim responses by key variables, compare question results in a single glance, and distill group chat themes with a single click.
    • Static Media Evaluation
      CopyEditorTM improves your communications campaign with word-by-word highlighting evaluation of any static message media including print ads, web ads, and messaging.
    • Video Media Evaluation
      AdvertestTM provides dial ratings generate refined feedback for TV, radio, and online video spots.
    Testimonials
    The Stratalys Survey SystemTM is a continuously evolving online survey platform designed to handle the most complex questionnaire designs imaginable. We build features and capabilities according to our clients needs. Whether it's large-scale multi-language international tracking studies or intricate randomization logic, SSS provides the solution.
    • Powerful & Agile
      Using both opensource and proprietary technologies, our software engineers have built a system that efficiently routes large respondent volumes while remaining nimble to accommodate detailed quota requirements, complex skip patterns, and exotic randomization schemes.
    • Sophisticated Reporting
      Upon fielding completion, we can provide virtually any type of analytics deliverable from crosstabular datatables (in any style/format) to structural equations modeling to customizable reporting portals for our proprietary media testing tools.
    • Static Media Evaluation
      CopyEditorTM improves your communications campaign with word-by-word highlighting evaluation of any static message media including print ads, web ads, and messaging.
    • Video Media Evaluation
      AdvertestTM provides moment-to-moment dial ratings generate refined feedback for TV, radio, and online video spots.
    Testimonials
    LiveReadTM is a unique quantitative feedback platform that enables second-by-second evaluation of any live video event by a large-sample target audience. LiveRead events might include political debates, shareholder meeting webcasts, press conferences, live speeches, or any other event broadcast on TV or digitally streamed via the web.
    • High Quality Quantitative Samples
      Session sizes of up to 1,000 participants provide reliable and valid results with demographic quota balancing during recruitment to ensure solidly representative participant samples.
    • Real-Time Results Dashboard
      The professional, intuitive, easy-to-interpret interface allows you to view moment-to-moment rating line graphs in real-time, rank relevant demographic subgroups by their overall ratings averages, and check the demographic composition of session participants.
    • Subgroup Tracking
      Real-time moment-to-moment graphs are displayed not only for the group as a whole, but also for a customizable set of demographic subgroups. How do Democrats, Independents, and Republicans react differently to different parts of a live event? LiveRead provides the story in a single glance.
    • Descriptive Tagging
      There's no need to wade through an hour of video looking for a particular exchange or topic discussion because descriptive tags are continuously appended to the video display during the live event.